2026 Showdown
Top 5 Alternatives to Clay for 2026
Data-driven comparison based on 82+ enterprise adoption patterns
Clay
Sales Prospecting & Enrichment by Clay
16
companies
Side-by-Side Comparison
All Clay alternatives compared on key metrics
Clay
Current tool
16
companies
FREEMIUM
Attio
Attio
24
companies
FREEMIUM
Best for: Growing startups (PMF stage)
6sense
19
companies
N/A
Best for: Innovative early adopters
ZoomInfo
14
companies
N/A
Best for: Innovative early adopters
HubSpot
14
companies
N/A
Best for: Innovative early adopters
Apollo
11
companies
N/A
Best for: Innovative early adopters
Top Alternative
Integration Score (1-5)
Frequently Asked Questions
What is the best alternative to Clay?
Based on enterprise adoption data, Attio is the most popular alternative to Clay with 24 companies using it. It excels at Growing startups (PMF stage).
Is there a free alternative to Clay?
Yes, Attio offers a freemium option and is a popular alternative to Clay.
How do I choose between Clay and its alternatives?
Consider your specific needs: budget, team size, required features, and integration requirements. Use our comparison table above to see how each alternative performs on key metrics, or try our AI recommendation engine for a personalized suggestion.
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