Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 96 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Notion if...
- You're in Fintech & Payments (22% of users are)
- You want the most validated option (83+ enterprises)
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Notion by Industry
Fintech & Payments22%
Marketing Tech10%
EdTech & E-learning8%
Data & Analytics6%
Investment & VC6%

Airtable by Industry
Streaming & Content23%
Fashion & Apparel15%
Travel & Hospitality8%
Telecommunications8%
Retail8%
Notion vs Airtable: Your Questions Answered
Notion has higher enterprise adoption with 83 companies using it, compared to 13 for Airtable. This suggests stronger market validation for Notion.
While our data doesn't show companies currently using both tools together, they serve similar purposes and could potentially complement each other.
Notion is particularly strong in Fintech & Payments (22% of adopters), while Airtable dominates in Streaming & Content (23%). Choose based on your industry's prevailing stack.
For startups, consider: Notion offers flexible pricing, while Airtable uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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