Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 21 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Nyota by Industry
Nyota is the go-to choice for DevTools & Infrastructure (50% of adopters)
DevTools & Infrastructure50%
Media & Publishing8%
Consumer Goods8%
IT Services & System Integration8%
Telecommunications8%

Fathom by Industry
Fathom is the go-to choice for Marketing Tech (33% of adopters)
Marketing Tech33%
DevTools & Infrastructure22%
HR & Recruiting11%
Telecommunications11%
Restaurants & Food Services11%


2 Companies Use Both
These enterprises have integrated both tools into their stack
Nyota vs Fathom: Your Questions Answered
Nyota has higher enterprise adoption with 12 companies using it, compared to 9 for Fathom. This suggests stronger market validation for Nyota.
Yes, 2 companies in our database use both Nyota and Fathom in their tech stack. This includes Hubspot, Twilio. Using both tools together is a validated enterprise strategy.
Nyota is particularly strong in DevTools & Infrastructure (50% of adopters), while Fathom dominates in Marketing Tech (33%). Choose based on your industry's prevailing stack.
For startups, consider: Nyota offers freemium pricing, while Fathom uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
Related Comparisons
Explore more head-to-head matchups in this category





