Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 41 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Retool if...
- You're in Fintech & Payments (24% of users are)
- You want the most validated option (25+ enterprises)
- You want to try before buying (free trial available)
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Retool by Industry
Fintech & Payments24%
Logistics & Supply Chain8%
EdTech & E-learning8%
Data & Analytics8%
Manufacturing4%

Clay by Industry
Clay is popular in Marketing Tech with 25% adoption
Marketing Tech25%
Cybersecurity19%
DevTools & Infrastructure13%
Artificial Intelligence13%
Sales Tech & CRM6%
Real User Feedback
What Users Say
Testimonials from verified enterprise users

“these tools took months to build, but without them, our operators were completely blocked.”

Rohan Chopra
Runs engineering for the Dasher team, Doordash

No testimonials available yet


1 Companies Use Both
These enterprises have integrated both tools into their stack
Retool vs Clay: Your Questions Answered
Retool has higher enterprise adoption with 25 companies using it, compared to 16 for Clay. This suggests stronger market validation for Retool.
Yes, 1 companies in our database use both Retool and Clay in their tech stack. This includes Ramp. Using both tools together is a validated enterprise strategy.
Retool is particularly strong in Fintech & Payments (24% of adopters), while Clay dominates in Marketing Tech (25%). Choose based on your industry's prevailing stack.
For startups, consider: Retool offers freemium pricing with a free trial, while Clay uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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