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UsedBy.ai
2026 Comparison

Workato vs Zapier

Data-driven comparison based on 19+ enterprise adoption patterns

Higher Adoption
Workato

Workato

10
Companies
Automation & Integration
Category
Zapier

Zapier

9
Companies
Automation & Integration
Category
Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 19 verified enterprise adoptions. More data being indexed continuously.

Feature & Adoption Comparison

MetricWorkatoZapier
Enterprise Adoption
10 companies9 companies
Category
Automation & IntegrationAutomation & Integration
Pricing Model
Contact SalesContact Sales
Free Trial
Website
Visit Visit
Decision Guide

Which One Should You Choose?

Based on real enterprise adoption patterns

Workato

Choose Workato if...

  • You're in DevTools & Infrastructure (20% of users are)
Try Workato
Zapier

Choose Zapier if...

  • You're in Fintech & Payments (22% of users are)
Try Zapier
UsedBy Exclusive Data

Industry Adoption Patterns

See which industries prefer each tool based on real adoption data

Workato

Workato by Industry

DevTools & Infrastructure20%
Fintech & Payments20%
Logistics & Supply Chain10%
Crypto & Web310%
Data & Analytics10%
Zapier

Zapier by Industry

Fintech & Payments22%
Logistics & Supply Chain22%
DevTools & Infrastructure11%
Artificial Intelligence11%
Marketing Tech11%

Workato vs Zapier: Your Questions Answered

Workato has higher enterprise adoption with 10 companies using it, compared to 9 for Zapier. This suggests stronger market validation for Workato.
Yes, 6 companies in our database use both Workato and Zapier in their tech stack. This includes Affirm, Samsara, Vercel. Using both tools together is a validated enterprise strategy.
Workato is particularly strong in DevTools & Infrastructure (20% of adopters), while Zapier dominates in Fintech & Payments (22%). Choose based on your industry's prevailing stack.
For startups, consider: Workato offers flexible pricing, while Zapier uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.

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