Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 19 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
Zapier by Industry
Fintech & Payments22%
Logistics & Supply Chain22%
DevTools & Infrastructure11%
Artificial Intelligence11%
Marketing Tech11%
Workato by Industry
DevTools & Infrastructure20%
Fintech & Payments20%
Logistics & Supply Chain10%
Crypto & Web310%
Data & Analytics10%
6 Companies Use Both
These enterprises have integrated both tools into their stack
Zapier vs Workato: Your Questions Answered
Workato leads in enterprise adoption with 10 companies, versus 9 for Zapier. This indicates broader market acceptance for Workato.
Yes, 6 companies in our database use both Zapier and Workato in their tech stack. This includes Affirm, Samsara, Vercel. Using both tools together is a validated enterprise strategy.
Zapier is particularly strong in Fintech & Payments (22% of adopters), while Workato dominates in DevTools & Infrastructure (20%). Choose based on your industry's prevailing stack.
For startups, consider: Zapier offers flexible pricing, while Workato uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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