Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 11 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Zapier if...
- You're in Fintech & Payments (22% of users are)
- You want the most validated option (9+ enterprises)
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Tray.io by Industry
Tray.io is the go-to choice for Data & Analytics (50% of adopters)
Data & Analytics50%
Marketing Tech50%

Zapier by Industry
Fintech & Payments22%
Logistics & Supply Chain22%
DevTools & Infrastructure11%
Artificial Intelligence11%
Marketing Tech11%


2 Companies Use Both
These enterprises have integrated both tools into their stack
Tray.io vs Zapier: Your Questions Answered
Zapier leads in enterprise adoption with 9 companies, versus 2 for Tray.io. This indicates broader market acceptance for Zapier.
Yes, 2 companies in our database use both Tray.io and Zapier in their tech stack. This includes Pendo, MongoDB. Using both tools together is a validated enterprise strategy.
Tray.io is particularly strong in Data & Analytics (50% of adopters), while Zapier dominates in Fintech & Payments (22%). Choose based on your industry's prevailing stack.
For startups, consider: Tray.io offers flexible pricing, while Zapier uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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