Skip to main content
UsedBy.ai
2026 Comparison

Clay vs Attio

Data-driven comparison based on 40+ enterprise adoption patterns

Clay

Clay

by Clay

16
Companies
Sales Prospecting & Enrichment
Category
Higher Adoption
Attio

Attio

by Attio

24
Companies
Sales Prospecting & Enrichment
Category
Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 40 verified enterprise adoptions. More data being indexed continuously.

Feature & Adoption Comparison

MetricClayAttio
Enterprise Adoption
16 companies24 companies
Category
Sales Prospecting & EnrichmentSales Prospecting & Enrichment
Pricing Model
FREEMIUMFREEMIUM
Free Trial
Website
Visit Visit
Decision Guide

Which One Should You Choose?

Based on real enterprise adoption patterns

Clay

Choose Clay if...

  • You're in Marketing Tech (25% of users are)
  • Sales enablement is your focus
Try Clay
Attio

Choose Attio if...

  • You're in DevTools & Infrastructure (42% of users are)
  • Sales enablement is your focus
Try Attio
UsedBy Exclusive Data

Industry Adoption Patterns

See which industries prefer each tool based on real adoption data

Clay

Clay by Industry

Clay is popular in Marketing Tech with 25% adoption

Marketing Tech25%
Cybersecurity19%
DevTools & Infrastructure13%
Artificial Intelligence13%
Sales Tech & CRM6%
Attio

Attio by Industry

Attio is the go-to choice for DevTools & Infrastructure (42% of adopters)

DevTools & Infrastructure42%
Data & Analytics13%
Investment & VC8%
Sales Tech & CRM8%
Artificial Intelligence4%
Clay
+
Attio

2 Companies Use Both

These enterprises have integrated both tools into their stack

Clay vs Attio: Your Questions Answered

Attio leads in enterprise adoption with 24 companies, versus 16 for Clay. This indicates broader market acceptance for Attio.
Yes, 2 companies in our database use both Clay and Attio in their tech stack. This includes Notion, Intercom. Using both tools together is a validated enterprise strategy.
Clay is particularly strong in Marketing Tech (25% of adopters), while Attio dominates in DevTools & Infrastructure (42%). Choose based on your industry's prevailing stack.
For startups, consider: Clay offers freemium pricing, while Attio uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.

Related Comparisons

Explore more head-to-head matchups in this category

Still not sure which to choose?

Get a personalized recommendation based on your specific use case and requirements.