Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 30 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
Choose ZoomInfo if...
- You're in Data & Analytics (21% of users are)
- Sales enablement is your focus
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
ZoomInfo by Industry
Data & Analytics21%
DevTools & Infrastructure21%
Fintech & Payments7%
HR & Recruiting7%
Sales Tech & CRM7%
Clay by Industry
Clay is popular in Marketing Tech with 25% adoption
Marketing Tech25%
Cybersecurity19%
DevTools & Infrastructure13%
Artificial Intelligence13%
Sales Tech & CRM6%
1 Companies Use Both
These enterprises have integrated both tools into their stack
ZoomInfo vs Clay: Your Questions Answered
Clay leads in enterprise adoption with 16 companies, versus 14 for ZoomInfo. This indicates broader market acceptance for Clay.
Yes, 1 companies in our database use both ZoomInfo and Clay in their tech stack. This includes Intercom. Using both tools together is a validated enterprise strategy.
ZoomInfo is particularly strong in Data & Analytics (21% of adopters), while Clay dominates in Marketing Tech (25%). Choose based on your industry's prevailing stack.
For startups, consider: ZoomInfo offers flexible pricing, while Clay uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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