Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 38 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
Choose Attio if...
- You're in DevTools & Infrastructure (42% of users are)
- You want the most validated option (24+ enterprises)
- Sales enablement is your focus
Choose ZoomInfo if...
- You're in Data & Analytics (21% of users are)
- Sales enablement is your focus
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
Attio by Industry
Attio is the go-to choice for DevTools & Infrastructure (42% of adopters)
DevTools & Infrastructure42%
Data & Analytics13%
Investment & VC8%
Sales Tech & CRM8%
Artificial Intelligence4%
ZoomInfo by Industry
Data & Analytics21%
DevTools & Infrastructure21%
Fintech & Payments7%
HR & Recruiting7%
Sales Tech & CRM7%
2 Companies Use Both
These enterprises have integrated both tools into their stack
Attio vs ZoomInfo: Your Questions Answered
Attio has higher enterprise adoption with 24 companies using it, compared to 14 for ZoomInfo. This suggests stronger market validation for Attio.
Yes, 2 companies in our database use both Attio and ZoomInfo in their tech stack. This includes Intercom, Vercel. Using both tools together is a validated enterprise strategy.
Attio is particularly strong in DevTools & Infrastructure (42% of adopters), while ZoomInfo dominates in Data & Analytics (21%). Choose based on your industry's prevailing stack.
For startups, consider: Attio offers freemium pricing, while ZoomInfo uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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