Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 25 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
Choose ZoomInfo if...
- You're in Data & Analytics (21% of users are)
- Sales enablement is your focus
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
Apollo by Industry
Sales Tech & CRM18%
Crypto & Web39%
Fintech & Payments9%
HR & Recruiting9%
DevTools & Infrastructure9%
ZoomInfo by Industry
Data & Analytics21%
DevTools & Infrastructure21%
Fintech & Payments7%
HR & Recruiting7%
Sales Tech & CRM7%
2 Companies Use Both
These enterprises have integrated both tools into their stack
Apollo vs ZoomInfo: Your Questions Answered
ZoomInfo leads in enterprise adoption with 14 companies, versus 11 for Apollo. This indicates broader market acceptance for ZoomInfo.
Yes, 2 companies in our database use both Apollo and ZoomInfo in their tech stack. This includes Intercom, Cloudflare. Using both tools together is a validated enterprise strategy.
Apollo is particularly strong in Sales Tech & CRM (18% of adopters), while ZoomInfo dominates in Data & Analytics (21%). Choose based on your industry's prevailing stack.
For startups, consider: Apollo offers flexible pricing, while ZoomInfo uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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