Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 38 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
Choose ZoomInfo if...
- You're in Data & Analytics (21% of users are)
- Sales enablement is your focus
Choose Attio if...
- You're in DevTools & Infrastructure (42% of users are)
- You want the most validated option (24+ enterprises)
- Sales enablement is your focus
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
ZoomInfo by Industry
Data & Analytics21%
DevTools & Infrastructure21%
Fintech & Payments7%
HR & Recruiting7%
Sales Tech & CRM7%
Attio by Industry
Attio is the go-to choice for DevTools & Infrastructure (42% of adopters)
DevTools & Infrastructure42%
Data & Analytics13%
Investment & VC8%
Sales Tech & CRM8%
Artificial Intelligence4%
2 Companies Use Both
These enterprises have integrated both tools into their stack
ZoomInfo vs Attio: Your Questions Answered
Attio leads in enterprise adoption with 24 companies, versus 14 for ZoomInfo. This indicates broader market acceptance for Attio.
Yes, 2 companies in our database use both ZoomInfo and Attio in their tech stack. This includes Intercom, Vercel. Using both tools together is a validated enterprise strategy.
ZoomInfo is particularly strong in Data & Analytics (21% of adopters), while Attio dominates in DevTools & Infrastructure (42%). Choose based on your industry's prevailing stack.
For startups, consider: ZoomInfo offers flexible pricing, while Attio uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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